There is a strong tradition in Africa of using fabrics and textiles to tell stories, commemorate important events and communicate everyday messages. Inspired by these story-telling cloths, Shine Shine fabrics are a fun, contemporary, and more urban take on this tradition. Working with fabric and graphic designer Heidi Chisholm, Tracy Rushmere at Shine Shine has developed this distinctive tongue in cheek style. 

"I’ve been fascinated and inspired by African design my whole life and the medium that captures the spirit and expression of Africa most vividly is textile design. Shine Shine is the culmination of a working life spent surrounded by African design. It makes me happy to bring this contemporary take of an age-old Pan-African custom into being.”
Tracy Rushmere

The designs are jovial and full of humour: the more time I spend looking at the fabrics, the more intrigued I am by the characters and their stories. I hope you are enthralled by them too!